• What Do Job Boards and Black Holes Have in Common?

    Too much I fear. There’s a reason they have names like “Monster.”

    I cannot imagine any scenario where a Job Board would be of value today. If that’s the way you choose to search for a job, you might as well print out 1000 copies of a generic resumé, hire a helium balloon, drift out over Nebraska and pitch them over the side of the gondola.

    Finding a job should not be like playing “Wheel of Fortune,” where you let the fates take control of your spin. Finding a job is very much under your control. It is proactive and involves a lot of highly focused research and preparation. To be precise, you need to figure 95% of your time for research and prep and 5% for the actual interview where you secure the job.

    First, you need to decide (in your head and heart – not some job board) what you would like to do. Second, brand what you do so others will recognize it. Third,  identify those organizations where you’d like to work and why they need someone like you. Fourth, find the individual in that organization who will best understand the value you bring. Finally, write to that enlightened person to tell them what you can do to optimize their organization’s success.

    Make no mistake, we are talking about a sales pitch. Put yourself in the employer’s shoes. If you were an employer looking for an individual with an office cleaning service, for example, which of the following would grab your attention?

    1.  Owner of Acme Office Cleaners submits a traditional resumé:

    • Objective: We are looking for more offices to add to our portfolio of satisfied clients
    • Education: Certified in all Whamo products
    • Chronology: History of the business, beginning with first client’s one room office to current 10 clients with average of 2500 square feet each
    • References: Supplied upon request

    2.  Owner of Turbo Cleaners submits a sales pitch:

    Acme Cleaners has never had a dissatisfied customer. No space is too large or too small; no soil too tough for our team of crack professionals. We are speedy and extremely efficient. Call us today and we will have a team at your office within 24-hours. If you’re not satisfied with the results, we will come back at no additional charge. Acme is a certified and fully insured cleaning enterprise, and we guarantee to meet the quotes of any competitors delivering equal service.

    Turbo wins hands down in my book!

    You can create the same captivating sales pitch for any business or organization with whom you’d like to work. Today, especially, no one has the time to pore over traditional resumés to try to determine if that person does or does not have what it takes to move their company forward. After you’ve done your due diligence to learn what an organization needs, you can show them what and how you can deliver. It takes time and care but it does produce results. While those other resumés are still floating over Nebraska, you will be walking into an interview, where the employer is eager to convince you that this company and this job are the ones for which you’ve been waiting.

    Does this mean you do not need a resumé? Absolutely not. Think of the resumé as a blueprint for your sales pitch. You need to ground the pitch in real details and data to document who you are and what you have accomplished and to articulate that history and those credentials (all part of your brand) so your potential is clear – to you as well as others.

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