When I read Charlotte Jensen’s five great tips about how to get on a talk show – even Oprah’s – I was struck by how these strategies could just as easily apply to a job search.
As Jensen says: “Admit it: You’ve dreamed of sitting across from Oprah and watching your sales skyrocket after the world’s most influential talk show host gives you her seal of approval in front of millions. … Even though your chances are undeniably slim, it actually is possible to get on Oprah — or any of the other popular talk shows, including The Ellen DeGeneres Show, Rachael Ray, Good Morning America and The Martha Stewart Show. Plenty of entrepreneurs just like you have landed in front of cameras on TV’s hottest talk shows. How’d they do it – and what can you learn from their successes? Here are five things you need to know.”
Here’s an abbreviated version of Jensen’s tips. See what you think:
1. Start local. Become an expert in your field and find ways to inspire media coverage, even if it’s just your hometown papers, blogs and local news shows. Building a foundation of media coverage not only boosts your credibility, but also spreads the word, leads to new opportunities and prepares you for, hopefully, what will be your big break.
2. Find a newsworthy angle. Your idea is more likely to get noticed if it ties in with current events or trends, and if you’ve established yourself as the go-to person on that specific topic. “Work to develop stories and angles that will resonate with the media and get them interested in an interview with you,”
3. Pitch with finesse. Ready to pitch your business to producers? Keep in mind their goal is to entertain and inform viewers — not promote your company. Reaching the right person is essential, and timing is very important, as is the quality of the pitch itself.
4. Be patient. Laying the groundwork is a process, and it doesn’t guarantee a seat on Ellen’s couch. If your efforts at getting noticed aren’t working, you might want to consider hiring a well-connected PR firm – but even then, there’s no guarantee.
5. And when the spotlight comes, be ready to shine. This is one of those times you can’t just show up and wing it.
Start Local; Become an Expert in Your Field – Someone They Want to Interview; Pitch [market] Yourself with Finesse; Be Patient; and Be Prepared to Shine when Your Moment Comes – each step is key. And, who knows, if you’re truly creative you could land the job and be on Oprah!