In our digital world where vital “Tweets” can be no longer than 140 characters – not words but characters – visual information is even more critical than it is in traditional storytelling.
Budding entrepreneurs will find some great tips and – of course – pictures in today’s “Quack” (aka Post) by Rebecca Hume at Duck Call, that zippy, smart, brandraising blog.
Bulletin from the Duck Pond is:
“Good infographics can illustrate ideas that might take pages to explain in writing. They function as a visual shorthand, clarifying relationships with a degree of immediacy and impact text just can’t offer. Effective graphics can be created for many types of information, but they are best suited for showing comparisons, structures, and processes.
Figuring out what type of infographic is right for a project typically requires three steps:
- Know the story you want to tell.
- Find the information that best tells the story.
- Determine the form that most clearly displays that information.
Just as with writing, information design must have a thesis statement…”
Continue reading until you reach the other side of this duck pond because there’s lots of good data here.
Meanwhile, should you wish to pare those words down further, perhaps even eliminate them altogether and create a successful brand logo, check out this one-page snapshot of all the elements to consider. It was “Tweeted” to you today from the SE Toolbelt, that fabulous and free open-content community resource center, created to help social entrepreneurs plan, start, manage, and grow successful social enterprises.
Shakespeare would have been proud of your literary gambols…