Archive for November, 2011

  • Do You Have What It Takes To Be A Senior (Aged 50+) Entrepreneur?

    0

    Courtesy, Mrs J. Shanahan

    The idea for a start-up may come like a bolt out of the blue but the execution of developing the idea, monetizing it and sustaining the value proposition is a long – sometimes excruciatingly long – process. The idea of starting your own business is exhilarating, but entrepreneurs need to  focus on the reality of the challenges for their businesses to take root, thrive and fly.

    The good news is that comprehensive resources exist to help you navigate these shoals. Two excellent books aimed at the 50+ year old considering entrepreneurship are:

    The Second Chance Revolution: Becoming Your Own Boss After 50 by Edward G. Rogoff, PhD and David L. Carroll. This book is filled with nuggets of practical wisdom, including a self-assessment tool to help you decide if entrepreneurship is the right path for you. (I think this is a rather gutsy thing to do, because, if you don’t pass chapter one, you could put the book right back on the shelf without turning another page and check in to the nearest employment center.) If you do pass, Dr. Rogoff offers valuable basics to help you choose the entrepreneurial profession that’s right for you. Then, too, once you’ve successfully navigated these critical hurdles, the book provides a hands-on, step-by-step guide to what you need to do and when to launch your new business. Dr. Rogoff candidly points out that you may not like hearing about some of these steps such as: legal issues, boards of directors, insurance and taxes but, like it or not, you must tackle these head-on to succeed. The point is that this book guides you through all the hurdles and risks before you ever invest a penny in that exhilarating business idea.

    The second book, Boomerpreneurs: How Baby Boomers Can Start Their Own Business, Make Mondy and Enjoy Life, by M.B. Izard is an equally thorough and pragmatic tool. Izard also helps you determine if entrepreneurship is a good lifestyle fit for you, as well as assessing the marketplace for your business idea and how to mitigate your risks. The book has detailed action plans and is enriched by stories from Boomers who have launched new businesses. As Izard points out, there are lots of books about how to start businesses, but there are few indeed that address  the unique needs and concerns of starting a business at 50+ years of age.

    That being said, I also want to include a book aimed at entrepreneurs of any age. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki is one of the most enlightening and inspiring books I have read on this subject.

    When you have a moment, please let us know your thoughts on the opportunities, challenges, pitfalls, and exhilaration of starting your own business after turning 50.

     

    Popularity: 15% [?]

  • Seven Self-Marketing Tips

    0

     

    Courtesy babacita.com

     

    Fast Company Magazine published a terrific article in this week’s Co.Design section called “7 Steps for Creating New Retailing Experiences.”  True, its ideas and innovative examples are aimed at retailers, but what I found extraordinary is how these  “7 Steps”  are just as valuable for individuals keen on boosting their own self-marketing.

    The article begins, “To truly design a great experience that’s right for your company, we need to look beyond the field of design to sociology, economics, organizational behavior, and even theater. These seven principles will help you be strategic about the experiences you design and choose the right script for your company.”

    Take a look at their tips and see if you don’t think they might apply to your image experience as well as Starbucks:

    1. Experience design is not about luxury. Southwest Airlines, for example, applies a combination of heart, humor, and efficiency as a distinctly Southwest script for air travel that’s different from the norm.

    The “Premium” is what separates you from the rest of the pack – no matter if you’re a chincilla or a chipmunk. See our posting,  Creativity and the Power of Imagination – for CEOs as Well as Wizards!

    2. Start with empathy. Understanding and challenging social scripts requires stepping into your customers’ shoes.

    Remember Leonardo’s “Working Resume?”

    3. Do your own thing.…. People will value originality as long as you continue to serve their needs.

    Take a look back at our Your Originality: How to Capture and Market It 

    4. Utilize all elements of theater. Create an immersive world with consistent rules. To reinforce the script, think of the whole experience as a “play,” including the cast, costumes, set, and props.

    Details, details, details – or as we posted earlier: Rabbits, Privet Hedges and a Planters Peanut Bar: How John Updike Brought What Is Peculiar to the Moment to Glory

    5. Use different incentives to create different behaviors. Align your people, including their incentives and motivations, with the desired experience.

    Remember our contribution from Australia,  Color Your Way to Success: Learn What Colors Reveal About You and The Organization Where You Think You’d Like to Work

    6. The devil is in the trade-offs. The experience you offer should have a clear point of view.

    Focus, focus, focus –
    Thanks Be To Shakespeare: Those Telling Details in the Story Behind Your Resumé Really Do Matter

    7.  Evolve to stay relevant. Never stop prototyping and testing changes to make the experience better and to change in step with people’s needs.

    Reinventing yourself You Have to Step Out of the Batting Cage to Hit A Home Run!

    Popularity: 18% [?]


Fatal error: Cannot redeclare wp_pagenavi() (previously declared in /home/miw1/public_html/savvyseniors/wp-content/plugins/wp-pagenavi/core.php:12) in /home/miw1/public_html/savvyseniors/wp-content/themes/Furvious/functions/wp-pagenavi.php on line 155