Recently, I came across – actually, I think they started following us, @savvysrswork, on Twitter – Mojo40, a blog designed to help folks 40+ get their career mojo back. That’s all well and good the the 40 year-olds, but every tip and morsel of advice at Mojo40 applies equally to those 60+. Yes, we’ve all heard the new mantra that 60 is the new 40, but it’s time to take back those years. Sixty is the “New” Sixty!
Mojo40’s modus operandi is, “getting you unstuck in your career, wherever you are in the process, and giving you practical advice that doesn’t assume you grew up with wi-fi in your bassinet. We know that a big chunk of what’s preventing you from moving forward is the four horsemen of fear, ‘compare and despair’, lack of support and information overload. We’re here to blast through all that with:
- Practical and easy-to-understand advice on how to create your digital profile
- Straight talk about your lagging technical skills and tips for getting current
- Recommendations for getting noticed and standing out from the crowd in this age of crunched attention span and the 24/7 on-switch
- Pointers to sectors that are growing, trends that will impact business success in the future, and ways you could fit in the mix, and
- Words of encouragement to build your courage to continue.”
Two posts not to be missed are
Regarding “How the Bees Do It,” Mojo40 describes their labyrinthine process that takes social collaboration to new heights. Mojo says, “There is a sea change happening [in the culture of business today]. It’s not just social media and social networks. It is social collaboration… and bees [unlike many of their human cohorts] are social in every aspect of their life cycle, from cooperative brood-care to the overlapping of generations and the reproductive division of labor. They’ve got social brain in their DNA.” We can learn a lot from these pragmatic, industrious creatures and the highly successful life within their hives.
Mojo’s “10 Free Tools for Platinum Marketing and PR” are smart marketing resources to help you convey your brand, get people’s attention, keep track of your networking and discover who and what is being said about you on the web.
If the bees can do it…