It’s time to put that old saw that older entrepreneurs are at a competitive disadvantage in a world of social media and digital communication to bed. It’s time to create your strategic position in the social media marketplace. You don’t need to tackle every platform at once. You can Tweet your way in by testing your social media mettle with those pithy 140 character manifestos.
Twitter offers a unique opportunity to:
1. Promote your brand and your expertise in bite-sized nuggets.
2. Listen to your customers.
3. Identify trends and position your business accordingly.
4. Become an area issue expert – a thought leader – and connect with a highly targeted group that is directly relevant to your interests.
The beauty of Twitter is that you’re not just telling the world you are an expert. By tweeting information in an authentic and transparent manner, people will take note and begin to follow you. Twitter is good about alerting you as to who is on your trail. Even more, Twitter lets you review your “follower’s” profile. Then you can decide if you want to be followed by that individual. If not, you can block them or, if you think you’re being spammed, alert Twitter and the powers behind the Tweets will investigate.
And don’t forget to re-tweet. What you choose to re-tweet indicates what you find interesting or provocative and becomes part of your brand. Plus, it signifies that you are aware that you do not know everything and are open to learning more. Other Tweeters like to be recognized for their expertise, and the more you share the more people will be willing to share with you.
Now that you’ve tested your Tweets, check out this array of free online tutorials – 101 Basics for other social media channels. Another nugget is Social Media in Plain English from Common Craft. They pack a lot of easy-to-understand information in this two-minute segment.
These online resources present a great opportunity to learn at your own pace and test one platform – Blogs, Twitter, Facebook or YouTube – at a time. You may like one or you may like them all. If you use more than one, be sure to link them to one another (ie. connect your Blog to your Twitter account) to enhance your brand and maximize your visibility.
Five key steps to your social media marketing success:
1. Identify your audience.
2. Know what you want to say and, of course, have something to say that will be of interest or value to your audience.
3. Determine how you want to convey your message (humor, info, facts, data, personal experience, aggregated wisdom) and then assess which platform (LinkedIn, Twitter, Facebook etc) will work most effectively for you. Don’t jump in with both feet. Dip a toe in to test the water and make sure you can wriggle all ten comfortably before you dive in to another platform.
4. Always remember that, like a traditional on-the-ground network, your virtual network needs nurturing and on-going maintenance. Keep it fresh and up-to-date. If you limit your postings to once a year or even once a month, it connotes a certain lack of interest and commitment or, even worse, that you really don’t know what you are doing!
5. Be prepared to let go. Once you post what you consider a wise or erudite tidbit, be open to feedback – both positive and negative. That interchange or exchange of information and insights is the real value added – the way we learn.