One book and two blog posts I read this week – and another classic tome – hold our entrepreneurial, career shifting toes to the fire – as in stop over assessing, evaluating and planning and Just Start!
The book, Just Start: Take Action, Embrace Uncertainty, Create the Future, by Len Schlesinger, President, Babson College; organizational learning expert Charles Kiefer; and veteran journalist Paul B. Brown is a stirring, practical pronunciamento. Each author shares his own deep and varied experiences and draws from a source where striving amid constant uncertainty actually works: the world of serial entrepreneurship. In this world, people don’t just think differently—they act differently, as well.
Their dynamic manifesto begins in the epigraph where they invoke Lao-tzu, the Chinese philsopher’s, “A journey of a thousand miles begins with a single step.” It ends (but is it really an ending if you follow their practicum?) as they capture the essence of the book in 78 pro-active words in the epilogue:
1. Know what you want.
2. Take a smart step toward that desire as quickly as you can, that is, act with the means at hand; stay within your acceptable loss and bring others along with you if it makes sense.
3. Make reality your friend. Accept what is and build off what you find.
4. Repeat steps two and three until you accomplish your goal or until you decide it is not possible, or you decide you’d rather do something else.
One of the blog posts I mentioned earlier is The Habit of Starting written by Leo Babauta on his Zen Habits blog. Babauta says, “The biggest reason people fail at creating and sticking to new habits is that they don’t keep doing it. That seems obvious: if you don’t keep doing a habit, it won’t really become a habit. So what’s the solution to this obvious problem? Find a way to keep doing it.
When you look at it this way, the key to forming a habit is not how much you do of the habit each day (exercise for 30 minutes, write 1,000 words, etc.), but whether you do it at all. So the key is just getting started.”
The second great blog post is Tim Berry’s What Business to Start? Look in the Mirror. Berry writes, “So you want to start a business, but don’t know what kind? Sure, you can get a list of franchises or ask the experts what are good businesses to start. That works for some people. Lists of businesses to start are easy to find. My advice, however, is don’t look for a list of good businesses. Don’t ask what the big opportunities are. Get a clue. Go look in the mirror.”
Last but not least, the “classic tome” is The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki. Aimed at entrepreneurs of any age, it is one of the most enlightening and inspiring books I have read on this subject.