Behind the Holstee Manifesto is a business launched in the heat of the recession in May 2009. Brothers Mike and Dave and their partner, Fabian knew they wanted to create more than a business – the trio wanted to create a lifestyle. So the first thing Holstee’s three founders did was sit together and write down exactly what was on their minds. They wanted to create a company that breathes passion into the world everyday. It was to be a reminder of what we live for. The result became known as the Holstee Manifesto and, through all avenues of social media, the manifesto has been viewed over 80,000,000 times to date!
Starting in the summer of 2009, they dove head first into the world of design and production. After six months and a huge learning curve, Holstee launched its first line of Recycled Tees made of 100% recycled plastic bottles that were milled, cut and sewn within 150 miles of each other in North Carolina. Starting with this first round, 10% of all sales were lent to entrepreneurs in extreme poverty through non-profit micro-lending organizations like Kiva.org – a tradition they are proud to still embrace.
Amazed and inspired by the community of individuals who have embraced the Holstee Manifesto as their own, the founders have created this My Life project to capture, celebrate and share the stories that speak to the truth that life is indeed about the people you meet and the things you create with them.