I love this NY Times article by Pam Belluck about the discovery of a 5,500 year-old shoe buried in a cave in Armenia.
It reveals that not all Armenians were as hungry as my grandmother thought. As a child, when I failed to eat every morsel on my plate, my grandmother’s most guilt-inducing admonition was, “How could you be so wasteful? Think of all the starving Armenians!” I never did understand the source of her compassion. We were not Armenians, we did not have any long lost relatives or even friends in Armenia and altruism was generally not one of her strengths.
Then, I saw this ancient Armenian shoe and everything fell into place. My grandmother adored fanciful hats, gorgeous leather handbags and soft suede gloves. But – above all – she loved shoes and, like this Armenian’s, hers were hand made. The Devil might wear Prada, but my grandmother wore everything else.
Though not much to look at (no doubt being buried in sheep dung for 5,500 years takes away some of the original luster), Belluck notes “the shoe, made of cowhide and tanned with oil from a plant or vegetable, is old, older than Stonehenge and the Egyptian pyramids… ”
“While the shoe more closely resembles an L. L.Bean-type soft-soled walking shoe than anything by Jimmy Choo, ‘these were probably quite expensive shoes, made of leather, very high quality,’ said one of the lead scientists, Gregory Areshian, of the Cotsen Institute of Archaeology at the University of California, Los Angeles.”
The tremendous importance of this discovery, Belluck adds, “is that the shoe, discovered by scientists excavating in a huge cave in Armenia, is part of a treasure trove of artifacts found that experts say provide unprecedented information about an important and sparsely documented era: the Chalcolithic period or Copper Age, when humans are believed to have invented the wheel, domesticated horses and produced other innovations.”
Ahh, “innovations!” Finally we get to the technology I mentioned earlier.
Philip Moeller’s US News article, 5 Ways to Join the Personal Technology Party, reveals the depressing statistic that: “Fewer than 40 percent of people aged 65 and older used the Internet last year. Adoption rates for more sophisticated communications tools are correspondingly smaller.”
To address this need, “The Center for Technology and Aging, with funding from the SCAN Foundation, recently brought together a panel of technology experts. They discussed ways in which social media and other emerging communications tools might be used by seniors themselves to make sure their voices are heard on key public policy issues affecting them.”
The challenge, Moeller notes, is to educate seniors about both the value of technology and how to use it.
Moeller, then, describes “five things that communications providers and senior-service advocates should consider [tailor] to help older consumers take fuller advantage of powerful communications tools and devices.”
1) KISS — Keep It Simple Stupid! To many younger technology users, there is no such thing as “too complicated” when it comes to the latest hand-held mobile device. Not so with older consumers, especially people who have never used online and wireless gadgets. It is daunting to confront something new when you don’t understand what it can do or why you might benefit from using its capabilities. Oh, and you don’t have a clue how to turn it on and use it. The iPad was cited in the panel’s report as an example of the kind of intuitive, easy-to-use tool that can be a real technology icebreaker for older consumers.
2) Make It Personal. The “I get it” light bulb that seems embedded in younger technology users needs cultivating in people who like their clocks with hands and not read-outs. Bringing communications technology down to the personal level is essential to engage older consumers. All too often, that step is bypassed or covered up by the cloud of coolness that surrounds new technologies. Also, making it personal also needs to include product features designed with older users, older fingers, and older eyes in mind.
3) Make It Relevant. Creating very practical pathways between a gizmo and a genuine benefit is a key to success. Technology is rarely an end in itself for older users but a means to achieving a desired goal. Explaining these linkages can spur more seniors to adopt new technologies.
4) Enhance Independence and Control. The field of telemedicine is exploding. This includes health-monitoring devices that can literally be lifesavers. However, they need to be explained and marketed to seniors as tools to extend their independence and control over their surroundings. Too often, it can appear that monitoring devices are digital tethers that track movements and behaviors, and are designed more to help caregivers than the older consumer.
5) Build a Team of Helpers. Caregivers, family members, social-service agencies, and other champions are needed to explain, reassure, and help older consumers.
Certainly all of these ideas can help to bring more seniors to the “technology party” and my grandmother and her dancing shoes did love parties!