Archive for the ‘Self-Marketing’ Category

  • “Brandraising!” How to Cultivate and Communicate Your Logo

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    Elizabeth's Garden Tulip

    To paraphrase William Blake who saw “the world in a grain of sand,” let’s examine your world as a single flower. The flower or logo representation is organic. It is the who, what, where, when and how of you.

    I love the term “Brandraising,” which I first encountered in Sarah Durham’s book “Brandraising: How to Raise Money and Increase Visibility through Smart Communications.”

    The book, while directed at organizations, is also an excellent tool for defining, developing, cultivating and communicating your own personal flower or brand.

    "Brandraising: One Organization, Many Channels," by Sarah Durham

    Think of the top, “Organizational Level,” of the triangle as your personal core components: your vision, mission, values, objectives, positioning and personality, which make you who you are. List each of your unique attributes, including your strengths and qualifications.

    Then, for the middle, “Identity Level,” be creative. What does your “visual identity” look like.  Are you a flower or a thorn? Are you people focused or technology focused? Do you see yourself in a global arena or in a local niche? Be sure the visual identity or logo you create best conveys the message of who you are. You would not, for example select a field of wildflowers for your logo if you wanted to develop weed killers or even sell weed wackers. If you want to convey high energy and cutting-edge think tank skills, a sand chair and beach umbrella would not do the trick.

    Last, but far from least, for the “Experiential Level,” you should maximize all the channels and tools available to connect with your audience and to let your audience connect with you. Communication is a two-way street. You sell yourself and your brand not just by broadcast advertising but more effectively by listening to your audience. Listen and take time to analyze their challenges so you can contribute realistic solutions designed to best meet their needs. Seize the opportunity to present yourself as the individual most qualified to resolve their problems.

    “Brandraising” takes time and nurturing, and it must be authentic. It is not easy but the long-term benefits are enormous. You will be able to do what you like to do and work with those who understand and share your vision and values. The flower that is your world will become a garden – ideally a community garden.

  • Online Privacy an Oxymoron: “The Fix” and A Fix

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    Today, when every single detail of our lives is more visible than any time in the history of humankind, why in the world would Connecticut’s Attorney General, Dick Blumenthal, lie about his military service? Clearly he’s not stupid; he graduated from Harvard and received his law degree at Yale… Yet one has to wonder when he holds a press conference in which he categorizes the lie as “a few misplaced words.” Could it be that he assumes his constituents are less intelligent or less connected? Surely, it’s not just because a former president may have gotten away with it…

    Ethics and moral issues aside, we all know that privacy – even for mere mortals who have no intention of ever running for anything except perhaps a mini mini mini marathon – is fragile at best. Privacy for public figures, attempting a political run in what is admittedly the most toxic political environment in memory, is virtually non-existent. Our personal brands and our reputations are everywhere and open to scrutiny.

    In “The Fix,” the Washington Post’s political news and analysis column, Chris Cillizza details the self-imposed threat to Blumenthal’s Senate campaign. The tragedy is that this serious character flaw may obliterate all the good work Blumenthal has accomplished over the course of many years for veterans. At the very least, it will invoke inquiry into Blumenthal’s motives for his veterans’ advocacy work: was it sincere or just political expediency?

    For all who remain online privacy innocents, we recommend you give this “Fix” from reclaimprivacy.org a test drive. The website provides an independent and open tool for scanning your Facebook privacy settings. The results are revealing and allow you to fix the settings to secure a smidgeon of privacy – Maybe!

    Telling the truth, of course is the best “Fix.” As the author, Rita Mae Brown, once said, “the best thing about telling the truth is that you never have to remember what you said!”

  • Resumé Dates or No Dates? and Are There REALLY Jobs for Seniors on the Horizon or Is That Just a Mirage??

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    Today, a trusted friend and HR Guru, sat me down, drilled into my brain via my eyeballs and said: “Take those dates off your resumé!”

    I immediately started stuttering, “But, but isn’t that deceitful? Or, at the very least dissembling? And won’t that be a shock when I waltz my 60+ year-old self into the interview?”

    The Guru answered, “You know we HR folk are not as dumb as some people like to think we are. We can tell how long you’ve been working by simply reading your work history, experience and accomplishments. Clearly, you’re not just fresh out of college.”

    “That being said,” she continued, “in today’s job market we are inundated with resumés for each job we post. Hence, we are desperately seeking ways to winnow them down to a reasonable number. Sadly, your dates might prove an easy fix. Not that any self-respecting hiring manager would ever admit age bias but…”

    “On the other hand, if you have a brilliant, innovative working resumé – with no dates to shut us off at the first pass – by the time we finish reading and realize you are most probably a bit long in the tooth we really don’t see it as a barrier.”

    *************

    Now to those jobs on the horizon… US News and World Report actually published an article this week, titled Retired Workers Will Be Wooed to Return [to Work] by Philip Moeller.

    Wooed to Return??? Perhaps, it’s been so long since I’ve been wooed that I no longer grasp the meaning of the word, but I do question the veracity of this prediction. Then, too, I do not like to think myself a skeptic, so please read this bit of sunshine and let us know what you think.

  • Singing Your Heart Out at 80 and Kicking Your Heels Up at 106!

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    Janey Cutler is living proof that you’re never too old to dream a dream!

    “Britain’s Got Talent” had a rare treat this past Saturday night when 80 year-old Janey Cutler sang Edith Piaf’s ‘No Regrets’ (‘Non, Je Ne Regrette Rien‘) from La Vie en Rose. She, like last year’s unexpected BGT star Susan Boyle, hails from Glasgow, Scotland – something in the water perhaps?

    YouTube Preview Image

    Although the 80 year-old was physically tremulous and had to be helped onto the BGT stage, there was nothing shaky about this chantreuse’s voice. Her deep, mezzo-soprano was powerful and passionate, and the audience rose en masse to give her a standing ovation almost as soon as Janey Cutler began to sing.

    When asked where she’d been all these years, she replied, ‘oh you know, me wee pubs and clubs’. The judges including Simon gave Janey Cutler ‘3000 and three yeses’ so she’s on to the next round. No doubt she will be singing before the Queen, who is, of course, also an octogenarian!

    Janey and Queen Elizabeth, however, are wee whippersnappers compared to Doris Eaton Travis, the last surviving Ziegfeld Girl, who died this Tuesday.

    Archival Photo: Doris Eaton Travis as a Ziegfeld Girl.

    In her NY Times obituary, Douglas Martin writes, “From 1907 to 1931, beneath towering, glittering, feathered headdresses, the Ziegfeld Girls floated across grand Broadway stages in lavish pageants known as the Ziegfeld Follies, often to the wistful tune that Irving Berlin wrote just for them: ‘A Pretty Girl Is Like a Melody.‘ They were former waitresses, farmers’ daughters and office workers who had dreampt of becoming part of Florenz Ziegfeld’s own grand dream of ‘glorifying the American girl.’”

    Just a few weeks ago, she was back on 42nd Street kicking up her 106 year-old heels for her annual appearance at the Broadway Cares/Equity Fights AIDS annual benefit.

    Doris Eaton Travis never stopped dancing; indeed, she had No Regrets!

    Mrs. Travis in 2009. Piotr Redlinski for The New York Times

  • Betty White: Stereotype-Buster or Panderer? Who Really Won the Evening: SNL, Betty White or Facebook?

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    Did any one else see the great triple paradox between Betty White, the 88-year-old “golden girl,” and her Mother’s Day Eve hosting of that “mother-of-all-Saturday-Night-Live episodes,” and her put-down of the gallant white Facebook horse she rode in on???

    The media is exclaiming about Betty’s stunning performance on SNL. RTT News, the Global Financial News wire proclaimed: “Betty White’s appearance on ‘Saturday Night Live’ this weekend was a hit with viewers. The NBC comedy series recorded its best overnight ratings in 18 months on Saturday. The show picked up an 8.8 share, according to Nielsen, making the episode the highest rated since November 1, 2008, when Ben Affleck hosted and Senator John McCain was a special guest.”

    While the NY Times “Arts Beat” blogger, Dave Itzkoff loudly proclaimed, ” All it took to reinvigorate a 35-year-old comedy show was the presence of an 88-year-old woman,” he also noted towards the end of his blog in a much quieter tone:

    “If you watched carefully, you might have noticed that many of Saturday’s skits were simply new variations on recurring “SNL” bits like “MacGruber” or its “Lawrence Welk Show” parody. …And if you really want to get picayune about it, most of Ms. White’s jokes boiled down to some version of her (a) saying something totally inappropriate for her age, or (b) making some kind of subtle — or blatant — sexual innuendo. But really, who cares, when so many of them worked?”

    This begs the question: did they really work or were some folks just dazzled by someone whom they thought was beating the “old woman stereotype” or in awe that SNL finally offered an old lady the role of host?

    My reaction is that Betty White was just fighting one stereotype with another and not too successfully at that.  I had a truly “feisty” grandmother and she never once pandered to deliver something “totally inappropriate for her age” or subtle or otherwise “sexual innuendo.” Betty White delivered what she or the folks at SNL wanted her to deliver, and I call that pandering not stereotype-busting.

    Robert Bianco, USA Today, also sensed something was askew as he wrote: “Betty White’s ‘SNL’ stint: Less than Golden.” …Perhaps no show could have lived up to expectations created for this week’s Saturday Night Live by the Facebook campaign that got Betty White her first hosting job after a 35-year wait… Yet in the end, Saturday’s over-hyped NBC broadcast mostly served to explain why SNL seemed so reluctant to bring White on board. Clearly, they didn’t know what to do with her. …So they had her make some blue jokes, bear the brunt of multiple “isn’t she old” jokes, and pump for the upcoming MacGruber movie — and then make a few more blue jokes. …None of this was White’s fault, who once again proved that she is both a pro and an extremely good sport. What laughs there were, outside of Weekend Update, were pretty much provided by her and her alone, and that’s not something you can say about every host. She just deserved better. And after a 35 year wait, so did we.”

    The final – for now – element of the paradox is: why did Betty skewer the horse (Facebook) she rode in on. My feisty grandmother taught me to never insult your host, but right out of the box, Betty did when she called Facebook a “waste of time.” Had she forgotten that she was finally offered the top SNL spot after her fans launched a hugely successful grassroots Facebook campaign.

    As the Christian Science Monitor noted, “In January, David Matthews, of San Antonio, launched the Facebook page “Betty White to Host SNL (please?)!” after Ms. White appeared in a popular 2010 Super Bowl ad for Snickers candy. By mid-March, several hundred thousand Facebookers had signed on to Matthew’s petition, and it was announced that the former Golden Girl would be hosting a special Mother’s Day episode on May 8.”

    How was Facebook a waste of Betty’s time: for the SNL invitation and for whatever her professional future – thanks to Facebook – now holds?

    It makes me wonder what other issues might be resolved through the power of a Facebook campaign!

    One more thought:  When I read in today’s Washington Post, Adam Bernstein’s tribute to Lena Horne, who died Sunday at age 92, I was reminded of her 1942, ground-breaking contract with MGM in which it was writ that she would “never have to play a maid.” Perhaps, Betty White’s next contract – be it with SNL or another – should stipulate that she “never has to ‘play’ at being an old woman!”

  • Color Your Way to Success: Learn What Colors Reveal About You and The Organization Where You Think You’d Like to Work

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    I’ve just been studying David McCandless’ amazingly informative “Infographic of the Day: What Colors Mean Across 10 Cultures,” in an article by Cliff Kuang, published in Fast Company Magazine online, Apr 26, 2010.

    "Colours in Cultures," by David McCandless

    “The chart encompasses 10 different cultures, and 62 emotions (!!!). The cultures are represented by concentric rings, and the emotions are represented by slices of the circle. Thus, if you want to understand about Japanese color sensibilities, you read around the graph. And if you want to learn what colors mean “danger” across cultures, you just read vertically, down section 15.”

    Kuang says, “Colors are probably the most obvious way that design varies across cultures … But the funny thing is that for most designers and companies, those color sensibilities often don’t rise past ‘Red is lucky in China; blue is soothing in the West.’ That’s naive.”

    Consider, for example that # 66, Personal Power is represented by purple in Western /American cultures; yellow in Hindi; and green in Native American.

    # 77, Success = red in Native American, Chinese, Asian and South American; and green in African cultures.

    # 46, Intelligence = blue in Western/American; white in Hindi and black in Asian.

    This is not to say that you have to wear certain colors, but you need to be aware of what they represent to the organizations where you are trying to present yourself as the best candidate.  Do you wish to leave the impression that you are powerful, or maybe intelligence is key to who you are and what you can contribute?

    In the same light, be aware of the colors the organization has chosen to represent itself. Is it a cool calm blue, a peaceful green or a powerful, highly energetic red/orange environment?

    It’s not that your colors have to coordinate with the organization’s decor but they should not clash. Would your calm, introspective demeanor thrive in hot pink?

    Most important: be authentic. Do not dress in flamboyant, flashy colors if your brightest hue is traditionally moss green. Be true to yourself and your colors – that is always the best path to long-term success!

  • Thanks Be To Shakespeare: Those Telling Details in the Story Behind Your Resumé Really Do Matter

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    Renown scholar, Harold Bloom, in his book, Shakespeare: The Invention of the Human, declared, “before Shakespeare, there was characterization; after Shakespeare, there was character, men and women with highly individual personalities.”

    “Our highly individual personalities” are what set us apart in today’s highly competitive job market.  Those individual details transform the nitty gritty skills and experience data in our resumés into a living picture of who we are and what motivates us.  With so many highly qualified (skills and experience) candidates applying for so few positions, it is more important than ever to differentiate ourselves from the rest of the pack.

    We need to stop dreading the “interview” and look at it as a real opportunity to breathe some life into our experience. That being said, particularly if you have a lot of experience, the interview is not a moment to ramble through your work history. Remember: less is more! Your details need to focus on specific experience that is strategically related to the job for which you are applying. For example, if you are applying for a job that involves creating networks of people and organizations which can be leveraged to collectively address a need, you should be prepared to share stories about the ways in which you have brought parties together, engaged and motivated them to act, and what results were achieved. Be brief and succinct but provide details that “tell” how you made it happen. You could describe how you identified key players and any challenges you faced bringing traditionally non-team players to the table. Hopefully, this involves gentle persuasion and not knocking heads together. Anyone can knock heads together, gentle persuasion where everyone feels part of a win-win solution is an art. And don’t be afraid to include a little humor. The person with whom you are interviewing wants to be assured you are committed but also that you do not consider work a forced march.

    Listen to the ways in which you describe yourself. Are they relevant to the job at hand? Ask yourself if this sounds like a person with whom you would like to work? As you share your stories, your values, energy and enthusiasm will rise to the surface. These are not things you can manufacture. Greek characters were shaped and driven by their circumstances. Our personalities reflect choices we have made and provide a blueprint for choices we will make in the future. Those choices add meaning to our work and make our contributions meaningful – a compelling asset.

  • You Are What You Tweet! How to Mine and Mind Your “Twittersphere.”

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    Yes, those pithy 140 character manifestos are the heart of the matter, but those whom you choose to follow and those who choose to follow you are of equal import.  Each component constitutes your brand, so you need to think before you tweet.

    Twitter offers a unique opportunity to promote your brand and your expertise but it is not just a one way street. Well it could be, but to use such a vast social media network just to promote yourself is a huge underutilization of the tool. Twitter is also a listening device and information filter. You can find the latest research and the response to that research. You can identify trends and position yourself vis à vis that intelligence accordingly. By focusing your tweets you can become an area issue expert – a thought leader – and connect with a highly targeted group that is directly relevant to your interests. These connections can be invaluable sources for new ideas and alternative, out-of-the-box ways of thinking.

    Again, the beauty of Twitter is that you’re not just telling the world you are an expert. By tweeting in an authentic and transparent manner, people will take note and begin to follow you. They will find you, and Twitter is good about alerting you as to who is on your trail. I know because Twitter keeps emailing me about people who are following this blog. Even more, Twitter let’s you review your “follower’s” profile. Then you can decide if you want to be followed by that individual. If not, you can block them or, if you think you’re being spammed, alert Twitter and the powers behind the Tweets will investigate.

    Once you have okay’d a follower, it’s easy to follow them in turn. However, I would caution against this until you are sure that they add something positive, credible and equally authentic to your network.

    This is not a popularity contest where the Tweeter with the most followers wins. Remember, your Twitter network is very transparent and you will quickly lose credibility if it’s perceived you’re just racking up numbers and not monitoring content quality.

    In the same way, don’t you start following any dog’s body under the sun. Make sure there is value added there for both you and your followers.

    Last, but far from least Tweet. You need to contribute to the dialog. You have an opportunity to demonstrate your unique insights . If you provide valuable content, and share links to interesting,  on-topic articles and blog posts you will gain influential followers. If your Twitter “followers” find your content useful and insightful, they may re-tweet you, broadening your network and reinforcing your position as a thought leader.

    You, too, should re-tweet. What you choose to re-tweet indicates what you find interesting or provocative and becomes part of your brand. Plus, it signifies that you are aware that you do not know everything and are open to learning more. Other Tweeters like to be recognized for their expertise also – and the more you share the more people will be willing to share with you.

    The ‘twittersphere’ can be a rich medium if you cultivate it with care.

  • Creating A Life: Never An Overnight Success

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    Rollo May, wrote in his book, The Courage to Create, that: “Creativity is the process of bringing something new into being… the creative act brings to our awareness what was previously hidden and points to new life.”

    I remembered his words this morning when I saw Lynn Saville’s remarkably creative photographs in her NY Times piece, Scenes From the Night Shift.

    Saville describes herself, “As a photographer, I work the night shift — when daylight gives way to moonlight, neon, and street light…”  and she discovers details barely discernible in the bright light of day.

    Many of us in this third stage of our lives have become entrepreneurs, composing our own lives. Freed from the restraints and requirements of our early and mid-years and not seeing a ready-made niche, we begin to create our own design for a purposeful life. Mary Catherine Bateson, author the classic Composing a Life, has written a new book to be published in September, 2010.

    In her new work, Composing a Further Life: The Age of Active Wisdom, Bateson notes that,”with its unprecedented levels of health, energy, time, and resources, aging today is an improvisational art form calling for imagination and willingness to learn.”

    No matter how powerful our imagination or willingness to learn, however, we cannot design a new life overnight. Success takes time, contemplation, testing, failing, reconsidering and trying again.  First, of course, we need to determine how we define success.

    Reflective inquiry is required to assess priorities. We need to allow time to uncover those rich details which were masked by bright light of day.  It is time, as any night photographer must, to open the aperture and extend the exposure to capture the hidden aspects and patterns integral to bring our new lives into being.

    Lynn Saville: "Fulton Landing Warehouse"

  • No fainting goats… and no sheep!

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    This fascinating “White” paper, Take Charge in Changing Times: Ten Career Tips from Australian, Joanna Maxwell is a must read. I rarely use “must,” preferring to let readers make their own choices, but there are so many valuable insights here, it is a must! The insights are grounded in reality – the kind of tips that first seem so obvious we cannot understand why we had not noticed them before. These “Ten Career Tips” are just as applicable for any aspect of our lives – not just our business genes. Even better – the words and the colourful art are incredibly good fun!

    workincolour.com.au

    Joanna’s highly creative website WorkInColour: Work.Think.Live.In Colour is a feast for your eyes, mind, body and soul. Enjoy!

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