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Posts Tagged ‘“Brandraising’

• 04 Jun

  

  Posted by
  Elizabeth

  
  

  Category

  • Creativity
  • Entrepreneurship
  • Originality
  • Proactive Steps
  • Rebranding
  • Self-Marketing
  • Social Enterprise
  • Social Media
  • Writing

  Picture It: How Logos and Information Graphics Tell Your Story or Convey Your Brand in Much Less Than a Thousand Words?

  0

  

  Courtesy of: http://www.how-to-draw-funny-cartoons.com

  In our digital world where vital “Tweets” can be no longer than 140 characters – not words but characters – visual information is even more critical than it is in traditional storytelling.

  Budding entrepreneurs will find some great tips and – of course – pictures in today’s “Quack” (aka Post) by Rebecca Hume at Duck Call, that zippy, smart, brandraising blog.

  Bulletin from the Duck Pond is:

  “Good infographics can illustrate ideas that might take pages to explain in writing. They function as a visual shorthand, clarifying relationships with a degree of immediacy and impact text just can’t offer. Effective graphics can be created for many types of information, but they are best suited for showing comparisons, structures, and processes.

  Figuring out what type of infographic is right for a project typically requires three steps:

  1. Know the story you want to tell.
  2. Find the information that best tells the story.
  3. Determine the form that most clearly displays that information.

  Just as with writing, information design must have a thesis statement…”

  Continue reading until you reach the other side of this duck pond because there’s lots of good data here.

  Meanwhile, should you wish to pare those words down further, perhaps even eliminate them altogether and create a successful brand logo, check out this one-page snapshot of all the elements to consider. It was “Tweeted” to you today from the SE Toolbelt, that fabulous and free open-content community resource center, created to help social entrepreneurs plan, start, manage, and grow successful social enterprises.

  Shakespeare would have been proud of your literary gambols…

  

  Courtesy of: http://www.dailymail.co.uk

  Popularity: unranked [?]

• 21 May

  

  Posted by
  Elizabeth

  
  

  Category

  • Career Counseling
  • Proactive Steps
  • Self-Marketing
  • Social Enterprise
  • Social Media

  “Brandraising!” How to Cultivate and Communicate Your Logo

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  Elizabeth's Garden Tulip

  To paraphrase William Blake who saw “the world in a grain of sand,” let’s examine your world as a single flower. The flower or logo representation is organic. It is the who, what, where, when and how of you.

  I love the term “Brandraising,” which I first encountered in Sarah Durham’s book “Brandraising: How to Raise Money and Increase Visibility through Smart Communications.”

  The book, while directed at organizations, is also an excellent tool for defining, developing, cultivating and communicating your own personal flower or brand.

  

  "Brandraising: One Organization, Many Channels," by Sarah Durham

  Think of the top, “Organizational Level,” of the triangle as your personal core components: your vision, mission, values, objectives, positioning and personality, which make you who you are. List each of your unique attributes, including your strengths and qualifications.

  Then, for the middle, “Identity Level,” be creative. What does your “visual identity” look like.  Are you a flower or a thorn? Are you people focused or technology focused? Do you see yourself in a global arena or in a local niche? Be sure the visual identity or logo you create best conveys the message of who you are. You would not, for example select a field of wildflowers for your logo if you wanted to develop weed killers or even sell weed wackers. If you want to convey high energy and cutting-edge think tank skills, a sand chair and beach umbrella would not do the trick.

  Last, but far from least, for the “Experiential Level,” you should maximize all the channels and tools available to connect with your audience and to let your audience connect with you. Communication is a two-way street. You sell yourself and your brand not just by broadcast advertising but more effectively by listening to your audience. Listen and take time to analyze their challenges so you can contribute realistic solutions designed to best meet their needs. Seize the opportunity to present yourself as the individual most qualified to resolve their problems.

  “Brandraising” takes time and nurturing, and it must be authentic. It is not easy but the long-term benefits are enormous. You will be able to do what you like to do and work with those who understand and share your vision and values. The flower that is your world will become a garden – ideally a community garden.

  Popularity: unranked [?]