To begin, let’s put this highly over-used concept, the “Halo Effect,” in context. The phenomenon was first studied in the early 1900s by psychologist E.L.Thorndike, who noticed that when an individual is found to possess one desirable trait, that individual is assumed to have many other desirable traits too.
The matter achieved further prominence in 2007 with the publication of The Halo Effect, a book by business academic Phil Rosenzweig, in which he criticizes “pseudoscientific tendencies in the explanation of business performance.”
Excellent though Rosenzweig’s critique is, it does not seem to have tamped down the corruption of the concept – rhetorically or scientifically.
The “Halo Effect” was alive and thriving in Laura Sinberg’s Forbes article, “Dress for Interview Success” where she asks us to:
“Remember that Tide-to-Go commercial, the one where an interview candidate tries to explain why he’s the best choice for the job. But the interviewer is so distracted by a stain on the man’s shirt that he imagines the stain talking to him? The message is obvious: One tiny detail can have a big impact when it comes to getting the job. And what you wear has a lot to do with it.
Although job-related skills an experience rank high in importance in whether or not you land the position, during the initial hiring process they have less power than most of us think. That’s because the first thing we notice about someone is their appearance, and more specifically, the way they are dressed.
According to a study by Frank Bernieri, Ph.D., an associate professor of psychology at Oregon State University, within the first 10 seconds of meeting your interviewer – otherwise known as the meet-and-greet – that person has decided whether or not you’re right for the job. Those who come across as polished and pulled together are quite simply more likely to be hired than those who are seen as putting in less effort.”
Sinberg goes on to delineate just what an individual should and should not wear, adding it’s not just sartorial style but those flashy cuff links or run in your hose that can tarnish your halo.
The article also notes how one woman, Kim Zoller, created a business, Image Dynamics, to advise companies like Moet Hennessy and Louis Vuitton on image and communication skills. Zoller, who used to work at a staffing agency, started her business because “I saw women coming in to this agency, and they had great résumés, but they weren’t getting jobs because they didn’t know how to dress.”
“If you’re not dressed well, you can say all the right things … but you won’t get the job when you’re being compared with a lot of other capable people who are dressed better,” explains Zoller.
Sounds a little like Frank Oz’s “Stepford” to me… and isn’t that sci-fi?
You must decide, but I tend to side with Rosenzweig and his critique of pseudo-scientific theories. To me, dressing well means dressing appropriately – in a manner that befits the organization where you’d like to work and in a manner that reflects the authenticity of your persona. Would you really want to work in an office that “required” suits and ties and conservative shoes when you’re truly a peacock? Do you think you could perform well under those sartorial restraints?
Wouldn’t it be better to take one of your splendid feathers, dust off your halo and walk out in your own (unreflected) light?