Posts Tagged ‘Meghan M. Biro’

  • What Is Your Stage Presence?

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    Elvis by William Medeiros, courtesy www.toonpool.com

    Elvis by William Medeiros, courtesy www.toonpool.com

     

    This week, I read two great articles that highlighted the importance of authenticity in today’s brand-crazed world. The first, What do you reveal onstage?, was by the inimitable singer, Suzanne Vega, who lately in her tours has been doing a fair amount of workshops. She describes her two kinds of workshops — “one in which I watch performances, and another where I lead the participants through a kind of guided meditation called ‘What Is In Your Toolbox?'”

    Vega tells her students, “Whatever you carry in your mind while you are onstage shows up through the magic of theater, so that everyone in the audience sees it, too. This is something my director, Kay Matschullat, said to me while we were working on a play together a couple of years ago. This is so intriguing to me. How can that be? And yet we see it happening over and over, not just in theater or dance, but in music, too. We go to see a performer. We like his music. We like the way he looks. We prepare to see him by listening to his music and thinking about his life and the stories he tells. And yet once we get to the show we look at him on the stage, in the lights. But his mind isn’t on it, he doesn’t like the audience, he’s not inspired, he’s thinking of his laundry. How do we know? We can just tell. He sees his laundry, and we see it, too.”

    Another article, Rethink ‘Brand You:’ Find Your Authentic Self, by Meghan M. Biro in Forbes.com, reinforces Vega’s insight that you can’t hide your laundry, if that’s really what’s on your mind. You may not be a songstress like Vega, but as Shakespeare said, “All the world’s a stage.”

    For Biro that “stage” is your business world, and she says, “If there’s one business slogan/fad/concept that’s in danger of becoming meaningless through overuse, it’s ‘brand you.’ These days I can can spot a ‘brand’ (as opposed to an authentic person) from the first word out of his or her mouth. ‘Brands’ tend to be a little too perfect — packaged, programmed, and plastic. They’re pushing what they think we want to buy, not their real selves…  You won’t get very far if you try to be something you’re not. Rather, your personal brand is about figuring out who you really are and what you do best, and then living that brand out. It’s the essence of authenticity.”

    Recently, we published 6 Tips to Charge of Your Brand in These Hyper-connected Times. Check them out, for as the great Bard also said, “This above all: to thine own self be true.”

     

     

     


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