Posts Tagged ‘New Public Radio’

  • 6 Tips To Take Charge of Your Brand in These Hyper-Connected Times. Don’t Let Yours Suffer the Humiliation of Richard III’s

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    Yes, the former King of England’s skeleton was recently discovered in a shallow, unmarked grave under a modern parking lot. Humiliating as that is, the scariest part of this story may be that the King’s prolonged royal fall was due, in large part, to just one man, William Shakespeare. The great playwright wrote in his history play, Richard III, that Richard personally ordered the killing of two Princes, his 9 and 12-year old nephews, in the Tower of London to clear his way to the throne. Despite the fact that this was never proven, in point the King was never charged, Shakespeare’s villainous label has stuck for more than 500 years.

    Shakespeare said, “All the World’s a Stage,” and he used this platform to celebrate or skewer many brands. This would be impossible for one man to do in today’s totally networked culture. Technology has created a seismic shift in the ways in which information and opinion are conveyed. Social media has created access to vast amounts of information, producing unprecedented transparency. It’s an opportunity for you to think in terms of how best to stage your brand for maximum benefit.

    We call this Brandraising (a term we learned several years ago from one of our favorite blogs, The Duck Call), and the following tips will help you raise your brand:

    1. Establish Your Character, Originality and Authenticity.

    2. Identify and Showcase Your Skills and Talents – the gifts, passions, interests and natural aptitudes you are born with, which are part of your essential make-up, and those you’ve learned through experience.

    3. Let Your Voice Be Heard and Seen. In this multi-media world you need to create a spoken, written, and visual message, which is relevant and consistent. Each and every word and image counts. It’s your story, your brand, your career and your life. No one is better equipped to capture the essential details than you.

    Great learning tools:

    The Spoken Word – This workshop “Shall I compare thee to a newscast spot?” on how to create one minute radio spots by Phyllis Fletcher and Robert Smith from New Public Radio will help you fine tune your storytelling through the spoken word. You will learn about the importance of your voice – the sound, cadence, pauses and inflections – to achieve high impact particularity for all your non-visual communications.

    The Written Word – Read E.B.White and William Strunk, Jr.’s The Elements of Style, a tiny but venerable guide, which is just as valuable today as when it was when first published in 1919.  The guide begins with sixty-three words that could change your world of writing: “Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his [her] sentences short, or that he [she]  avoid all detail and treat his subjects only in outline, but that every word tell.”

    Picture It – Pictures, logos, videos and information graphics tell your story – your brand – in much less than a thousand words. There are many free online how-to articles about designing effective logos, choosing your social media photos, and creating videos to engage your audience. YouTube, for example, has some great tutorials for creating digital stories, and a section within YouTube (sponsored by Google and American Express) that allows a small business to create digital stories with professional-quality video, replete with graphics, editing, and sound.

    4. Review, Edit, Rewrite. Always remember that, like a traditional on-the-ground network, your virtual brandraising network needs nurturing and on-going maintenance. Keep it fresh and up-to-date. If you limit your postings to once a year or even once a month, it connotes a certain lack of interest and commitment or, even worse, that you really don’t know what you are doing!

    5. Listen to Your Critics. Once you post what you consider a wise or erudite tidbit, be open to feedback – both positive and negative. That interchange or exchange of information and insights is the real value added – the way we learn.

    6. Stay Ahead of the Message. Know who you are online. If you think you control your online fate by not participating in any Social Media Networking platforms, such as Facebook, Twitter, LinkedIn etc, you must think again. Even better, try popping your name into Google’s search window.

    And, while you’re in a pro-active mode, check out these classic tips in How To Be Remembered from fellow blogger Liza Barone.

     

  • How to Frame Your Career So Your Resume Does Not Read Like an Obituary

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    Your resume is your story. To bring it to life you must maximize your focus, relevancy, particularity – and, as always, your authenticity. Keep in mind Ernest Hemingway’s wisdom: “Prose is architecture, not interior decoration.”

    I’ve recently read three unique pieces with key insights for this task.

    The first is NY Times‘ columnist, David Brooks’, The Power of the Particular.” Brooks describes a Bruce Springtseen concert he attended in Spain,

    “The oddest moment came mid-concert when I looked across the football stadium and saw 56,000 enraptured Spaniards, pumping their fists in the air in fervent unison and bellowing at the top of their lungs, ‘I was born in the U.S.A.! I was born in the U.S.A.!'”

    “My best theory,” Brooks says, “is this: When we are children, we invent these detailed imaginary worlds that the child psychologists call ‘paracosms.’ These landscapes, sometimes complete with imaginary beasts, heroes and laws, help us orient ourselves in reality. They are structured mental communities that help us understand the wider world.”

    “We carry this need for paracosms into adulthood. It’s a paradox that the artists who have the widest global purchase are also the ones who have created the most local and distinctive story landscapes. Millions of people around the world are ferociously attached to Tupac Shakur’s version of Compton or J.K. Rowling’s version of a British boarding school or Downton Abbey’s or Brideshead Revisited’s version of an Edwardian estate… Millions of people know the contours of these remote landscapes, their typical characters, story lines, corruptions and challenges. If you build a passionate and highly localized moral landscape, people will come.”

    “It makes you appreciate the tremendous power of particularity. If your identity is formed by hard boundaries, if you come from a specific place, if you embody a distinct musical tradition, if your concerns are expressed through a specific paracosm, you are going to have more depth and definition than you are if you grew up in the far-flung networks of pluralism and eclecticism, surfing from one spot to the next, sampling one style then the next, your identity formed by soft boundaries, or none at all.”

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    “Shall I compare thee to a newscast spot?”

    This workshop on how to create one minute radio spots by Phyllis Fletcher and Robert Smith from New Public Radio helps us fine tune other aspects of our storytelling to achieve high impact particularity. You can tell a lot about yourself over a great deal of time, but if you need to capture someone’s attention quickly, you need to capture what counts in a minute.

    Their tips to achieve compelling brevity are:

    • Focus on one subject [in this case it’s you].
    • Use vivid language and concrete examples.
    • And if you can get away with it, make sure there’s a turn in the piece. (Poets call it the volta, a little shift in tone. A question is answered. A problem is solved. Perfect for news [of what you can do as demonstrated by what you have done].

    Now we know that particularity and brevity are important, but they are meaningless without authenticity and relevance.

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    Martin Zwilling writes in Forbes about John B. Montgomery’s new book, “Great From the Start,” which highlights Mark Zawacki’s  five rules of relevancy.  Zawacki’s rules, while focused on business startups are equally apt for the startup of your new life:

    1. A startup needs to be relevant and stay relevant.
    2. A startup needs to find a voice relevant to its ecosystem.
    3. A startup must gain traction.
    4. A startup must form partnerships and alliances within its ecosystem. 
    5. A startup must maintain a laser focus.

     

    You’re not ready for a tombstone yet, so chuck that old resume and create a dynamic and vital new blueprint for the next stage of your life.

     

     


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